Fashion - Research

Alexander Wang’s clothing stood out for me instantly because of its minimalistic aesthetic and consistency between the clothes in  each collection. His garments have common themes running through them such as mesh fabric, the shape of the tops and the trousers. The colours are also a neutral palette that complement each other when put together and fit even if the garments are mixed and matched into various outfits. What I like about Wang is his incorporation of sports luxe into this collections and it’s its subtlety which makes it most effective, especially with his variant use of fabrics such as scuba, rayon and polymer based mixes that are hard to find on the high street. In fact it's this niche market clothing, unusual fibres and trend-setting shapes that people pay high prices for, and despite being a relatively new face on the catwalks in comparison to those such as Vivienne Westwood and Chanel, Wang has quickly build up a huge empire and following. 

Wang has created a brand that follows and sculpts the face of modern fashion trends that is easily accessible to those who can afford designer but still want to fit in with high street trends. He proved this with his  hyped collaboration with high street shop H&M last fall season. Garments sold out within hours online and in store as he had truly succeeded in creating high end fashion that was marketable to the millions. The clean-cut style oozing from his brand is something that I have tried to inject into my own style and Wang has been a massive influence in my own love for fashion. 

Lacoste are well known for the fresh and sporty appearance they apply to their clothes. Inspired greatly by tennis, the garments and their tiny details no only reflect those garments worn on the court, but the sport itself. From the pleats on the skirt which is the same shape as a tennis garment to the lines on the court duplicated through the piping on the polo shirts. Even the terra-cotta colour of the clay courts are reflected through the colour schemes of this collection which boasts a summery, natural palette. I love the blocks of opaque then sheer fabric and the rugby stripes that run through them. The sheer panels are flattering to the wearer and showcase flesh without being revealing, seen in the sheer fabric used for the bomber jacket that allow the colour of the clothes below it to become visible. Lacoste has displayed the ability to take sports garments such as polo shirts and tennis dresses and adapt them into a successful fashion collection that manages to come off as flirty and fresh. The Lacoste brand has been well cultivated through a series of adverts that feature clean movement, white backgrounds, funky audio and attractive young men and women that does well in promoting their brand to an ideal demographic.